Connecting the Dots: Audience Data Essentials

Audience/Community


Description

This course from DataArts and The Results Group for the Arts (TRG Arts) will help you use data to attract and engage audiences and constituents. It will cover the following topics.

• Types of audience data and data capture techniques
• Setting goals and measuring progress with key audience metrics
• Segmenting your audience to more effectively engage constituents

Content
  • Introduction
  • Audience Data Basics
  • Goal Setting with Metrics
  • Audience Segmentation
  • Course Review
  • Post Course Survey
Completion rules
  • You must complete the units "Audience Data Basics , Audience Segmentation , Course Review , Goal Setting with Metrics , Introduction "